Cookies are small pieces of information stored on your computer tied to information about you. We use both session ID (or temporary) cookies, which terminate when you close your browser, and persistent cookies, which are stored on your hard drive.
We use Google Analytics to analyse how people use our website so that we can improve the visitor experience. You can learn more about Google Analytics here and download a tool for your browser to block Google Analytics tracking here. This tracking code is also used to serve relevant advertising on other sites. You can learn more about personalised advertising here and opt out of ad personalisation here.
We use the Facebook Pixel (a single pixel image) to be able to display more relevant advertising on Facebook. You can learn more about and control your Facebook advertising preferences here. We also use the Bing UET pixel to be able to display more relevant advertising to you on Bing and its partner networks. You can control your Bing advertising preferences here.
We're giving you this information as part of our initiative to comply with the General Data Protection Regulation (GDPR) (EU) 2016/679, and to make sure we're honest and clear about your privacy when using our website.
In conjunction with our own and our affiliates' marketing campaigns, we may also use technology to capture certain information relating to reservations you make through our website. We will usually collect this information by placing a web beacon (a single-pixel image) or script tag within our reservation pages. The information we collect is anonymous and will include the total amount of the transaction and the system-generated booking reference. We will use this information to monitor the effectiveness of our marketing campaigns and may pass this on to our affiliates for similar purposes. We may employ a third-party service provider to collate and report on the information collected.
Like most standard website servers, we use log files that collect Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, platform type, date/time stamp, and number and location on a page of clicks. We use this information to analyse trends, administer the site, track user's movement in the aggregate, diagnose problems with our servers, and to gather broad demographic information for aggregate use. This information is not linked to personally identifiable information.